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Loserville, with Author Clayton Trutor

When the NHL awarded the expansion Flames to Atlanta in 1972, it became the first southern city with teams in all four major sports. The city's initial excitement soon gave way to widespread frustration and, eventually, apathy. The Braves, the Falcons, the Hawks and the Flames all struggled to draw fans. Atlantans’ indifference to their new teams took place amid the social and political fracturing that had resulted from a new Black majority in Atlanta and a predominately white suburban exodus. In Loserville, Clayton Trutor examines the pursuit, arrival, and response to professional sports in Atlanta during those early days, scrutinizing the origins of what remains the primary tool for acquiring professional sports franchises: municipal financing for new stadiums. Other cities followed, with similarly mixed results. 

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